How to Increase Your Sales BEFORE You Launch Your Product or Service

Want to increase your sales BEFORE you launch your product or service? The following are some of the most effective ways to do just that:

1. Use Social Proof

What is “social proof”? Simply put, we are all conditioned to watch what others are doing and follow along (think teenagers). Using social proof in your marketing helps you to influence your customers to purchase your products/services, get new prospects to sign-up for your list, and get people talking about you and your offering – and that’s just the start.

So, how do you use this psychological trigger in your marketing?
One way is to use results-based testimonials. Ask your current customers or clients to give you results-based testimonials. They literally say, “I used this product and these are the results I got.” Having celebrities give these to you is great, but make sure you have testimonials from REAL people. Those are the ones that are really going to cement the idea in your potential buyer’s mind that they can do it, too.

2. Answer your prospects #1 objection

To take “social proof” to a deeper lever, anyone who is buying anything almost always has this #1 objection: “Sure, you can do it, but can I do it?”

In addition to using yourself as an example (if appropriate) as evidence that what you are offering does what you say it will, it’s also important to make sure you get “social proof” from people in your client/customer’s peer group. Then your potential buyer sees people like themself and understands that “Hey, it worked for them, it can work for me, too.”

3. Use a time limit

Creating a sense of urgency around your product or service will make it that much more enticing to potential buyers. For example, Jeff Walker just released his “Product Launch Formula” and has promised to sell it for $997 for one week only. After that he will raise his price. He doesn’t even have to tell us by how much. Just knowing that you have one week to buy at a lower price creates that sense of urgency.

4. Use a limited quantity

If you are selling a physical product and you are only having 100 produced, then use that information to create the same sense of urgency you would with a time limit. Use a countdown on your website to further create the feeling that if your potential buyers don’t buy now, they may miss out.

5. Use a time or quantity limit on bonuses

Additionally, you could offer bonuses for a certain length of time (first week only) or for a certain number of products sold. For example, the first 30 buyers would get an additional special report (valued at $XX).

The last three strategies also help your buyers feel like they are part of your “club” when they join by purchasing your product or service.

Obviously, you can use these tactics unscrupulously, and I’m sure you’ve seen it or experienced it yourself. But if you want your business to truly be successful, in all the ways that are important and meaningful to you, then you must only use these strategies with integrity and honesty.

If you really are only going to print 100 copies of a physical product, then only print 100 copies. That doesn’t mean that you can’t do another print run. It just means that you tell your market that you’re only going to print 100 now, and if you do decide to do another run, then they will have to wait another two or three weeks before they can get their copy.

If you really are going to raise your price after a certain date, or after a certain number of items are sold, then you must follow through. You can give your current base a chance to buy at the “original” price before you raise it, but you still must raise your price if you say you will.

Your integrity using these strategies will create more sales for you than ever before. But use them to manipulate your prospects and it will come back to haunt you…guaranteed.

The Absolute BEST Business To Start Online (You Can Launch 100% For Free)

The Absolute BEST Business To Start Online (You Can Launch 100% For Free)Who else is looking for the absolute BEST business to start online? Are you fed up with trying to sell affiliate products? Sick and tried of learning how to build an “AdSense empire” or make a fortune on Facebook or sell a zillion eBooks on Amazon?The truth is, there are so many different ways to make money online… and yet ironically, so few people actually making any!Fact: Only about 3% of people working in the online marketing space will EVER make $1000 in profit from all of their efforts. (the good news is, that’s up a little bit over the last year or two… it USED to be worse)More importantly -Only about 1% will make enough to support themselves, or their families from what they earn online, and that’s really the audience I’d like to address here.The best business to start online is simple:Learn to coach. Starting a coaching, teaching or training business in a NON online marketing niche is not only fun, easy and potentially exceptionally lucrative, if you have passion and feel a sense of purpose about your niche, building a business around work that you love is the absolute greatest gift in the world.The good news?If you can create content, you can create a community of fans, friends and followers… whether you are trying to build your business locally, nationally or internationally as well.For example – I had a client whose wife built a $80,000 a year coaching practice in South Florida a few years ago in the diet niche… 100% on Craigslist.She has a love of diet and personal development, had recently lost a lot of weight herself and created a free set of lessons on what she had done to do it. (including a link to the weight loss program she recommended at the end)She didn’t look at her business as a pipe dream or some sort or series of get rich quick online techniques, instead, she identified an inexpensive way to get her marketing message in front of the masses (community classifieds) and consistently tested and tweaked her ads.Not only did she earn commissions from the small percentage of people who purchased the product she recommended, but… the lions share of her earnings came from phone coaching and motivation for the folks who wanted more one on one support, and accountability on the skinny path.The secret is PICK your passion FIRST.Codify what you know into a service you can offer.And then identify a community you can sincerely serve, educate, empower and uplift… and you’ll NEVER struggle to succeed.Lastly -Look at your business as an extension of what you care MOST about in the world – prioritize progress as much as profit, and contribution as highly as cash… and you will TRANSFORM your life, and the lives of those who seek your services… and you’ll discover that what you’ve been looking for has been there all along!

Impact of Minimum Energy Efficiency Standard (MEES) Regulations

The Minimum Energy Efficiency Standard (MEES) Regulations were introduced in the UK in 2018 to improve the energy efficiency of buildings and reduce carbon emissions. The regulations apply to both residential and commercial properties that are being let out, and they set a minimum standard for the Energy Performance Certificate (EPC) rating of a property. Landlords who fail to comply with the regulations can face financial penalties, so it is important for landlords to be aware of their obligations under the regulations and the financial implications of non-compliance.

The MEES regulations require landlords to ensure that their properties meet a minimum EPC rating of E or higher, and landlords cannot grant a new tenancy or renew an existing tenancy if the property has an EPC rating of F or G (the lowest ratings). This means that landlords must make improvements to the property to raise its EPC rating to an E or higher, subject to certain exemptions and financial caps.

Landlords can choose from a range of measures to improve the energy efficiency of their properties, including insulation, double glazing, more efficient heating systems, and renewable energy technologies such as solar panels. The cost of these improvements can vary widely depending on the size of the property and the scope of the work required, but some landlords may be eligible for financial support through government schemes such as the Green Homes Grant or the Energy Company Obligation (ECO) scheme.

The financial implications of non-compliance with the MEES regulations can be significant for landlords. Landlords who let out properties that do not meet the minimum energy efficiency standards can be fined up to £5,000 for residential properties and up to £150,000 for commercial properties, depending on the length of the non-compliance period and the rateable value of the property. In addition to the financial penalties, non-compliant properties may also be difficult to rent out, as tenants are becoming increasingly aware of the importance of energy efficiency and may be reluctant to rent properties with low EPC ratings.

To avoid the financial implications of non-compliance, landlords should take steps to improve the energy efficiency of their properties. Landlords can start by obtaining an up-to-date EPC for their property, which will provide a rating and a list of recommendations for improvements. Landlords can then choose which measures to implement based on the cost, feasibility, and potential energy savings of each option.

Landlords should also be aware of the exemptions and financial caps that apply under the MEES regulations. Some properties may be exempt from the regulations if they meet certain criteria, such as listed buildings or properties that would be devalued by energy efficiency improvements. Landlords can also apply for an exemption if they can demonstrate that they have made all relevant energy efficiency improvements but the property still falls below the minimum EPC rating, or if the improvements would cost more than the financial cap set by the government.

In addition to the financial implications of non-compliance with the MEES regulations, there are also potential financial benefits for landlords who improve the energy efficiency of their properties. Energy-efficient properties are likely to be more attractive to tenants, who may be willing to pay higher rent for lower energy bills and a more comfortable living environment. In addition, energy-efficient properties are likely to be more valuable on the resale market, as buyers are becoming increasingly aware of the importance of energy efficiency when choosing a property.

Landlords can also take advantage of government schemes such as the Green Homes Grant or the Energy Company Obligation (ECO) scheme to help fund energy efficiency improvements. The Green Homes Grant provides vouchers worth up to £5,000 to homeowners and landlords to help fund energy efficiency improvements, while the ECO scheme provides funding for insulation and heating improvements for low-income households and those living in fuel poverty.

Here is some advice to help landlords with the introduction of the MEES regulations:

1. Get an up-to-date Energy Performance Certificate (EPC) for your property: An EPC provides a rating for the energy efficiency of your property and a list of recommendations for improvements. This will help you to understand what improvements need to be made to meet the minimum energy efficiency standards.

2. Identify the measures that will improve the energy efficiency of your property: There are a range of measures that can be taken to improve the energy efficiency of a property, including insulation, double glazing, and more efficient heating systems. Landlords should identify which measures are most appropriate for their property based on the cost, feasibility, and potential energy savings.

3. Consider the financial implications of making energy efficiency improvements: While there are costs associated with making energy efficiency improvements, there are also potential financial benefits, such as lower energy bills and increased property values. Landlords should consider the financial implications of making improvements and explore funding options such as government schemes or financing options.

4. Apply for exemptions if necessary: There are certain exemptions and financial caps that apply under the MEES regulations. Landlords should check whether their property is exempt from the regulations or if they can apply for an exemption if they have made all relevant energy efficiency improvements but the property still falls below the minimum EPC rating, or if the improvements would cost more than the financial cap set by the government.

5. Communicate with tenants: Landlords should communicate with their tenants about the energy efficiency improvements that are being made and how these improvements will benefit them. This will help to build trust and create a positive relationship with tenants.

6. Keep records: Landlords should keep records of any energy efficiency improvements that are made to the property, as this will help to demonstrate compliance with the MEES regulations in the event of an inspection or audit.

7. Monitor energy usage: Landlords should monitor energy usage in their properties to ensure that improvements are having the desired effect. This will also help to identify any areas where further improvements could be made.

In summary, landlords can meet the requirements of the MEES regulations by taking steps to improve the energy efficiency of their properties and being aware of the exemptions and financial implications of non-compliance. By doing so, landlords can not only comply with the regulations but also benefit from potential financial savings and increased property values.