Product Launch Using Web Based CRM Software

I recently launched a new product using InfusionSoft, the web based CRM software I use. Now, to be completely honest it wasn’t a brand new product. So here’s the story…

It was actually a product that had been around for about five years. However, about 4 months ago I began communicating with the owner about buying a portion of his business. He had a great product but was a horrible internet marketer. So what is it? It’s an online vending management software that helps vendors manage their vending route. It worked perfectly in my synergistic environment and he agreed to sell me 30%. Of course, I wanted at least 50% so I could make decisions and we agreed that based on some specific income goals I could earn my additional 20%. So, what did I do? I did a Product Launch with using web based CRM software. I knew this would be my one shot to hit my income goals fast and gain my additional 20%.

Product launches are essentially a sequence of events that lead up to a big event or the launch of your product. By using a CRM you are able to automate the entire process (or most of it) so you can sit back and watch the money roll in. That’s the goal anyway. Now, to be completely honest this was only my second official product launch using an automated follow up sequence. So how did it work?

First, I set up the sequence. This included pre-launch emails to give people a taste of the product and launch week emails. Then I got some major blogs and forums with large email lists to sign on as affiliates. Of course all of this, from the automatic pre-launch emails to the affiliate system was setup using my web based CRM system. We launched and I watched the new subscriptions roll in for our online software.

Superior Marketing Usually Trumps Superior Product

The largest selling mouthwash brand in the world is Proctor& Gamble’s Scope. In second position is the very popular and familiar Listerine. These products enjoy massive sales and international distribution. They command dominant shelf positioning in retailers large and small. There are very few households that do not utilize one of these products to fight halitosis.

And yet, a better product, scientifically verified, and the brand that invented the term “halitosis” to describe bad breath is largely forgotten. Once a huge seller, Lavoris has declined precipitously in consumer popularity. Why?

Originally Lavoris was used as an antiseptic during the Civil War. Formulated utilizing the ingredient Zantrate, Lavoris was first marketed as a mouthwash in 1903. Zantrate is a patented ingredient, and coupled with a low alcohol content and pleasant cinnamon flavor, Lavoris quickly exploded in popularity.

Zantrate has been clinically proven to instantly neutralize the bacteria that promote bad breath. Clinical studies at Hill Top Research in Cincinnati, and the University of British Columbia claim to show that Lavoris is three times more effective than Scope at killing oral bacteria. These studies were so compelling that the three major television networks accepted and validated the results.

Richardson-Vick, the former owner of Lavoris created a classic marketing and advertising campaign that still resonates with older Americans to this day. The Company created the word “halitosis” as a powerful branding aid to identify the problem that Lavoris could solve. It succeeded so well that the word “halitosis” is now found in Webster’s Dictionary. In addition, the term “Pucker Power” became one of the most famous slogans of all time after years of use in Lavoris advertisements.

How does a brand with a century old pedigree, solid clinical support for its claims of better performance and clever branding fall off the precipice and almost disappear from the consumer’s radar? Actually it is not that unusual and the reasons are often quite similar. Lavoris lost sight of the famous old marketing adage, “You are never the greatest, only the latest”.

Graphics, packaging, branding, sales promotion, sales collateral, public relations, display, advertising strategies, sampling and product placement are only some of the components involved in constantly refreshing a product. The goal is to keep the brand fresh and in the forefront of the consumer’s mind as times, tastes and competition changes. However, it is imperative that the consumer not be put off by the new and the changed. Remember New Coke? Remember the K-Car?

The Lavoris brand found itself in a constant state of flux. The product was involved in a number of corporate ownership changes that forced frequent management and creative adjustments. Each new owner was less than keen on refreshing the brand and making essential investments that might have protected its place on shelves, while profits were used for other corporate purposes. In the face of an aggressive onslaught from brands like P&G’s Scope, Lavoris wilted.

There are many examples of great products that are outsold by more pedestrian quality competitors. The resources to market properly, aggressively and creatively all too often trump quality. If you can’t let consumers know about a products superior features and benefits, especially in a cyclonic marketplace, your item will suffer at the hands of the more dexterous marketer. This is where alternative marketing strategies, such as bootstrapping and guerrilla marketing become essential.

Does Dental Insurance Help in Almost Free Dental Care?

Dental care can be very expensive for individuals who do not have dental care insurance. It may require individuals to pay lots of costs or to even start considering options of dental tourism. Dental tourism may involve individuals traveling abroad to get dentist work done for them. Dentistry in other countries may be very cheap as compared to the one you are in. This therefore means that individuals should research on the best country to fly out to to try and get the dental treatment. Insurance from your employer can be very beneficial and will guarantee you cheap dentistry should you need any.

No matter how cheap a dentist visit may be, having insurance is the best option to take. This is because it can guarantee that you receive the best care and individuals can actually get a full check up for almost no cost at all. In this cases your employer will be the one covering your needs although using insurance it will be cheaper than paying for it directly. There are very many insurance companies out there that offer the best dentistry covers. All one needs to do is to ensure that they select the best option from the list. It should be the company that offers a comprehensive cover at the most affordable rate.

Dental insurance can guarantee the best health care system for your oral health. Individuals can always be sure that should anything happen they will definitely have the best treatment available at the right time. Insurance covers all needs and so individuals do not need to fill out the several procedures that individuals who do not have cover have to follow. All individuals need to do is to arrive at the dentists and they will decide what exactly needs fixing as an individual will not be billed for use of the dentist hospital.

Dental insurance guarantees individuals financial health.

Individuals do not necessarily have to wait to save up some cash for dentist system. Financial health in this case is most beneficial because without insurance individuals may have to pay expensive bills that do not even come with discounts. Having to travel long distances may require a lot of planning and in emergency situations it may be unrealistic.

There are very many online sites that can assist individuals to get the best dentist insurance companies. Insurance can be personal or your employer can do the application for you. Individuals can have their best options selected from all the ones that are available online. The companies should however be reliable and have a good reputation before you decide to take a cover with them. Online services can help you see the all the terms and conditions and you can read them out at your own time.