Personalized Promotional Products Are Sweet Giveaways

To Brits they are sweets, to an Aussie lollies – but Americans love their candy. Wherever you are and whatever you call them these personalized products are sweet giveaways. And, what’s more, they are used by a huge selection of companies at Trade Shows and Exhibitions even though they are not necessarily the first product into the marketing mix.

Nevertheless, there is a place for personalized gift sweets, lollies and candy such as cereal bars, chewing gum, cookies, foil wrapped chocolate coins, fortune cookies, fruit drops, humbugs, jellybeans, luxury chocolates, popcorn, mints, sugared almonds and, of course, the original personalized gift giveaway – a stick of rock!

A stick of rock started life as a humble and cheap vacation souvenir. And yet, this self same promotional item is now used by multi-nationals the world over. The next time you visit a Trade Show take notice of the number of sweets, candy and lollies used as giveaways.

With the logo, product or company name through the centre and a striking sticker, a stick of rock is one of the more inexpensive promotional items and can be associated with a number of products. Furthermore, a stick of rock, often presented as bite-sized chunks in striking wrappers is an attractive idea.

A straightforward way of using mints as promotional products is to have a large container on a reception desk so that visitors can refresh their breath before meetings. Other popular ways of using mints are in small envelopes printed with a motif and sales message, mints in personalized visiting card containers, tins of boiled mints for the glove box, mints in a personalized click dispenser and, surely the most unusual packaging for a mint yet – a promotional pen mint dispenser!

Simple and effective they may be but there are other ways to use sweets, candy and lollies such as, for instance, the old chocolate money routine. Chocolate money, as part of a mailing package, suggests that the recipient can save lots of money by investing in a product or service. On the other hand, the mailer might indicate that the money be may be used as a discount at a forthcoming Exhibition or Trade Show.

Jellybeans have long been favorite sweet giveaways as promotional products particularly if molded into attractive product shapes of airplanes, autos, cell phones, cola bottles, hearts or teddy bears. Packed into an individual pyramid shaped carton – printed with an eye-catching message – they have a notable short-term impact.

Similarly, a fruit flavored piece of candy in an arresting personalized wrapper punches well above its weight when used at a product launch or other corporate event. One of the more creative ideas in recent years has been to present lollies, jellybeans, Neopolitan chocolates, truffles and other goodies in calico bags with an attractive drawstring. This has added impact with bags printed in full color on both sides. Another variation on the theme is to use cotton bags with a personalized ribbon, a Venetian bag with a swing tag or miniature shopping bag.

Recent additions to personalized products as sweet giveaways are large chocolate bars, chocolate shaped as a wall plaque complete with a molded product and strapline.

You cannot get more humdrum than the everyday products discussed in this article, nonetheless, mix these dull and boring products with a creative mind and the results can be astonishing and prove that lollies and candy as personalized products are sweet giveaways.

Launching the Surface Tablet From Microsoft

Microsoft is not known to give great media launches unlike the folks over at Apple. However, this time, their launch of their newest product, the Surface, was a great one. Microsoft was able to live up to the buzz that it created days before this event. People, especially those who sell old iPad for a business were intrigued as to what the Surface would be. The question on everyone’s mind before that was if this tablet PC would finally be the one to give Apple’s iPad the challenge that it needs.

So far, it’s still iPad who is leading the market in terms of tablet PC sales. Samsung was able to shake things up a little bit with the introduction of their Galaxy Tab. However, it was still not enough to topple iPad’s position on top. Let’s start dissecting the Surface and see if it can indeed give iPad the inspiring challenge.

For starters, there are two variants to this tablet PC. For people selling iPad 1, having a choice can be good because it gives the buyer an option especially when money is an issue during the purchase. Of course, one model would be cheaper than the other but might be less powerful. If the buyer does not really care as he just wants to use it for browsing, reading emails, watching movies or playing simple games, then the lower end version might satisfy his needs.

Surface Basic, as it is called, is thinner and lighter. It is only 9.3mm thin and weighs 1.5 pounds. The casing is made of vapor-deposited magnesium (PVD) and it already includes a built-in kickstand. Inside, it is powered by an ARM chipset and has Windows RT as its operating system. The Windows RT is said to be perfect for tablet PCs because it consumes less power making the battery of the tablet PC last longer. The screen’s real estate size is 10.6 inches with a ClearType HD Display. However, there is still no final word as to the screen’s resolution. It is available in 32GB and 64GB versions.

The second variant is called the Surface Pro. As the name suggests, this variant is for those who are serious about their electronic gadgets and do not just see them as a multimedia portal. People who want to use it for work will be able to appreciate the power and efficiency of this tablet. It is still at 10.6 inches however the display is ClearType “Full HD” already. It is powered by Intel’s 22nm Ivy Bridge chip and will run on Windows 8. It is definitely more powerful than the basic version and more like a very thin laptop. It is heavier at 1.9 pounds and thicker at 13.5mm. It has the same magnesium case with a built in kickstand like the Basic. 64GB and 128GB will be the variants for this one.

With that said, Microsoft however did not disclose the final price of the Surface. It might be a bit cheaper than the iPad, which is a welcome thought for those who are looking to shift to a new one and sell old iPad. Also, there is no exact date as to when it will be available for purchase. Everything remains to be seen until the Surface comes out and becomes available on the market.

Accelerate Sales Through Product Marketing

Many companies shortchange themselves when it comes to marketing their products by not developing a proper product marketing function within their companies. Product marketing is a critical element of a functional organization that positions and promotes products, pushes them into the market place, and pushes them into the channels that you’re trying to develop. Without proper product marketing many companies actually expend needless sales resources and support resources to try to makeup for the shortcomings of not having this function inside their company.A lot of companies during the slowdown years of 1999, 2000 and 2001 decided to start cutting marketing staff functions. Product marketing and product management were two areas that were furloughed or greatly cut back in the face of trying to cut staff expenses in the sales and marketing area. As companies are getting healthier and the economy is strong again, some businesses are hesitant to replace those people… but they still need to do good product marketing whether it be for managing the existing products or for launching new ones.If your company is struggling to come up with the margin dollars to support a full time product marketing function, you should consider outsourcing that function or bringing in a fractional product marketing manager from a staffing firm or a sales acceleration consulting company. This will allow you to still complete your vital product marketing functions product management functions and use fractional resources that cost a lot less than a full time equivalent. You can still get the critical tasking done that will support accelerating your sales.If your company is thinking about how it can improve the performance and sales of its certain products in the marketplace, throwing more sales resources or more lead generation at the problem is not always the solution. Product marketing seeks to fill the gaps between sales, marketing, customer service, engineering, and help companies to propel or push additional revenues from specific product lines that they’re trying to grow.