The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.

Personalized Promotional Products Are Sweet Giveaways

To Brits they are sweets, to an Aussie lollies – but Americans love their candy. Wherever you are and whatever you call them these personalized products are sweet giveaways. And, what’s more, they are used by a huge selection of companies at Trade Shows and Exhibitions even though they are not necessarily the first product into the marketing mix.

Nevertheless, there is a place for personalized gift sweets, lollies and candy such as cereal bars, chewing gum, cookies, foil wrapped chocolate coins, fortune cookies, fruit drops, humbugs, jellybeans, luxury chocolates, popcorn, mints, sugared almonds and, of course, the original personalized gift giveaway – a stick of rock!

A stick of rock started life as a humble and cheap vacation souvenir. And yet, this self same promotional item is now used by multi-nationals the world over. The next time you visit a Trade Show take notice of the number of sweets, candy and lollies used as giveaways.

With the logo, product or company name through the centre and a striking sticker, a stick of rock is one of the more inexpensive promotional items and can be associated with a number of products. Furthermore, a stick of rock, often presented as bite-sized chunks in striking wrappers is an attractive idea.

A straightforward way of using mints as promotional products is to have a large container on a reception desk so that visitors can refresh their breath before meetings. Other popular ways of using mints are in small envelopes printed with a motif and sales message, mints in personalized visiting card containers, tins of boiled mints for the glove box, mints in a personalized click dispenser and, surely the most unusual packaging for a mint yet – a promotional pen mint dispenser!

Simple and effective they may be but there are other ways to use sweets, candy and lollies such as, for instance, the old chocolate money routine. Chocolate money, as part of a mailing package, suggests that the recipient can save lots of money by investing in a product or service. On the other hand, the mailer might indicate that the money be may be used as a discount at a forthcoming Exhibition or Trade Show.

Jellybeans have long been favorite sweet giveaways as promotional products particularly if molded into attractive product shapes of airplanes, autos, cell phones, cola bottles, hearts or teddy bears. Packed into an individual pyramid shaped carton – printed with an eye-catching message – they have a notable short-term impact.

Similarly, a fruit flavored piece of candy in an arresting personalized wrapper punches well above its weight when used at a product launch or other corporate event. One of the more creative ideas in recent years has been to present lollies, jellybeans, Neopolitan chocolates, truffles and other goodies in calico bags with an attractive drawstring. This has added impact with bags printed in full color on both sides. Another variation on the theme is to use cotton bags with a personalized ribbon, a Venetian bag with a swing tag or miniature shopping bag.

Recent additions to personalized products as sweet giveaways are large chocolate bars, chocolate shaped as a wall plaque complete with a molded product and strapline.

You cannot get more humdrum than the everyday products discussed in this article, nonetheless, mix these dull and boring products with a creative mind and the results can be astonishing and prove that lollies and candy as personalized products are sweet giveaways.

Product Launch Using Web Based CRM Software

I recently launched a new product using InfusionSoft, the web based CRM software I use. Now, to be completely honest it wasn’t a brand new product. So here’s the story…

It was actually a product that had been around for about five years. However, about 4 months ago I began communicating with the owner about buying a portion of his business. He had a great product but was a horrible internet marketer. So what is it? It’s an online vending management software that helps vendors manage their vending route. It worked perfectly in my synergistic environment and he agreed to sell me 30%. Of course, I wanted at least 50% so I could make decisions and we agreed that based on some specific income goals I could earn my additional 20%. So, what did I do? I did a Product Launch with using web based CRM software. I knew this would be my one shot to hit my income goals fast and gain my additional 20%.

Product launches are essentially a sequence of events that lead up to a big event or the launch of your product. By using a CRM you are able to automate the entire process (or most of it) so you can sit back and watch the money roll in. That’s the goal anyway. Now, to be completely honest this was only my second official product launch using an automated follow up sequence. So how did it work?

First, I set up the sequence. This included pre-launch emails to give people a taste of the product and launch week emails. Then I got some major blogs and forums with large email lists to sign on as affiliates. Of course all of this, from the automatic pre-launch emails to the affiliate system was setup using my web based CRM system. We launched and I watched the new subscriptions roll in for our online software.