Product Launch Using Web Based CRM Software

I recently launched a new product using InfusionSoft, the web based CRM software I use. Now, to be completely honest it wasn’t a brand new product. So here’s the story…

It was actually a product that had been around for about five years. However, about 4 months ago I began communicating with the owner about buying a portion of his business. He had a great product but was a horrible internet marketer. So what is it? It’s an online vending management software that helps vendors manage their vending route. It worked perfectly in my synergistic environment and he agreed to sell me 30%. Of course, I wanted at least 50% so I could make decisions and we agreed that based on some specific income goals I could earn my additional 20%. So, what did I do? I did a Product Launch with using web based CRM software. I knew this would be my one shot to hit my income goals fast and gain my additional 20%.

Product launches are essentially a sequence of events that lead up to a big event or the launch of your product. By using a CRM you are able to automate the entire process (or most of it) so you can sit back and watch the money roll in. That’s the goal anyway. Now, to be completely honest this was only my second official product launch using an automated follow up sequence. So how did it work?

First, I set up the sequence. This included pre-launch emails to give people a taste of the product and launch week emails. Then I got some major blogs and forums with large email lists to sign on as affiliates. Of course all of this, from the automatic pre-launch emails to the affiliate system was setup using my web based CRM system. We launched and I watched the new subscriptions roll in for our online software.

Accelerate Sales Through Product Marketing

Many companies shortchange themselves when it comes to marketing their products by not developing a proper product marketing function within their companies. Product marketing is a critical element of a functional organization that positions and promotes products, pushes them into the market place, and pushes them into the channels that you’re trying to develop. Without proper product marketing many companies actually expend needless sales resources and support resources to try to makeup for the shortcomings of not having this function inside their company.A lot of companies during the slowdown years of 1999, 2000 and 2001 decided to start cutting marketing staff functions. Product marketing and product management were two areas that were furloughed or greatly cut back in the face of trying to cut staff expenses in the sales and marketing area. As companies are getting healthier and the economy is strong again, some businesses are hesitant to replace those people… but they still need to do good product marketing whether it be for managing the existing products or for launching new ones.If your company is struggling to come up with the margin dollars to support a full time product marketing function, you should consider outsourcing that function or bringing in a fractional product marketing manager from a staffing firm or a sales acceleration consulting company. This will allow you to still complete your vital product marketing functions product management functions and use fractional resources that cost a lot less than a full time equivalent. You can still get the critical tasking done that will support accelerating your sales.If your company is thinking about how it can improve the performance and sales of its certain products in the marketplace, throwing more sales resources or more lead generation at the problem is not always the solution. Product marketing seeks to fill the gaps between sales, marketing, customer service, engineering, and help companies to propel or push additional revenues from specific product lines that they’re trying to grow.

How to Increase Your Sales BEFORE You Launch Your Product or Service

Want to increase your sales BEFORE you launch your product or service? The following are some of the most effective ways to do just that:

1. Use Social Proof

What is “social proof”? Simply put, we are all conditioned to watch what others are doing and follow along (think teenagers). Using social proof in your marketing helps you to influence your customers to purchase your products/services, get new prospects to sign-up for your list, and get people talking about you and your offering – and that’s just the start.

So, how do you use this psychological trigger in your marketing?
One way is to use results-based testimonials. Ask your current customers or clients to give you results-based testimonials. They literally say, “I used this product and these are the results I got.” Having celebrities give these to you is great, but make sure you have testimonials from REAL people. Those are the ones that are really going to cement the idea in your potential buyer’s mind that they can do it, too.

2. Answer your prospects #1 objection

To take “social proof” to a deeper lever, anyone who is buying anything almost always has this #1 objection: “Sure, you can do it, but can I do it?”

In addition to using yourself as an example (if appropriate) as evidence that what you are offering does what you say it will, it’s also important to make sure you get “social proof” from people in your client/customer’s peer group. Then your potential buyer sees people like themself and understands that “Hey, it worked for them, it can work for me, too.”

3. Use a time limit

Creating a sense of urgency around your product or service will make it that much more enticing to potential buyers. For example, Jeff Walker just released his “Product Launch Formula” and has promised to sell it for $997 for one week only. After that he will raise his price. He doesn’t even have to tell us by how much. Just knowing that you have one week to buy at a lower price creates that sense of urgency.

4. Use a limited quantity

If you are selling a physical product and you are only having 100 produced, then use that information to create the same sense of urgency you would with a time limit. Use a countdown on your website to further create the feeling that if your potential buyers don’t buy now, they may miss out.

5. Use a time or quantity limit on bonuses

Additionally, you could offer bonuses for a certain length of time (first week only) or for a certain number of products sold. For example, the first 30 buyers would get an additional special report (valued at $XX).

The last three strategies also help your buyers feel like they are part of your “club” when they join by purchasing your product or service.

Obviously, you can use these tactics unscrupulously, and I’m sure you’ve seen it or experienced it yourself. But if you want your business to truly be successful, in all the ways that are important and meaningful to you, then you must only use these strategies with integrity and honesty.

If you really are only going to print 100 copies of a physical product, then only print 100 copies. That doesn’t mean that you can’t do another print run. It just means that you tell your market that you’re only going to print 100 now, and if you do decide to do another run, then they will have to wait another two or three weeks before they can get their copy.

If you really are going to raise your price after a certain date, or after a certain number of items are sold, then you must follow through. You can give your current base a chance to buy at the “original” price before you raise it, but you still must raise your price if you say you will.

Your integrity using these strategies will create more sales for you than ever before. But use them to manipulate your prospects and it will come back to haunt you…guaranteed.