Looxcie Launches Wearable Digital Camcorder

The tiny camcorder (it resembles a chunky headset) is placed over one’s ear, records constantly for up to 4 hours, and, when the battery peters out, the device will save the final 30 seconds of the clip to a video file at the touch of an “instant clip” button. The camera can also be configured to upload “instant shares” automatically.

The function and production of the camcorder appears similar to those used by policemen in real-life documentaries, or attached to the helmets of soldiers in Afghanistan. Now the technology has been offered to YouTube addicts, whose video-sharing careers just got a bit more exciting. Somehow, they won’t look the same perched on the head of an “oversharer” – as Evelyn Rusli of TechCrunch calls them – desperately trying to garner some brief level of fame or infamy; whatever comes his way first.

Using Bluetooth technology, the file is sent to the Looxcie companion mobile application, from where it can be shared via e-mail, Facebook or YouTube. The mobile app is available only on Android at the moment, but it is believed that the Blackberry, Windows, and iPhone platforms will all be brought into the fold by the end of the year.

On cannot help but think this latest offering – $199 from Amazon by the way – is a demonstration of technology for technologies sake. It doesn’t really add anything innovative or impressively new to the mix, yet those technological hunter-gatherers will do anything to get their hands on the sleek piece of design. It is another manifestation with society’s obsession with the latest technological evolution, however minuscule the development may be.

This also reflects the general atmosphere of “I want it and I want it now, and if you don’t have it give me something else in the meantime to keep me occupied” which dogs the online sphere. The launch of Google Instant is the current culmination of such demand for speed and information access.

Every aspect of the web is subject to ever-increasing needs to keep up with the pace of real-time search and the unrelenting ubiquity of social media, not least of all the SEO UK companies deeply involved in the success of sites within search engine rankings. The means by which online marketing and brand promotion are being carried out requires increasingly complex and intelligent strategies from search engine optimisation specialists in their bid to drive traffic to client sites, and produce a higher ROI via the implementation of conversion rate optimisation.

While the Looxcie headset may only be a small device aimed at the enhancement of video-sharing, it represents a part of the collective direction in which the internet is moving, and at the blistering pace with which we must travel in order to keep up.

Personalized Promotional Products Are Sweet Giveaways

To Brits they are sweets, to an Aussie lollies – but Americans love their candy. Wherever you are and whatever you call them these personalized products are sweet giveaways. And, what’s more, they are used by a huge selection of companies at Trade Shows and Exhibitions even though they are not necessarily the first product into the marketing mix.

Nevertheless, there is a place for personalized gift sweets, lollies and candy such as cereal bars, chewing gum, cookies, foil wrapped chocolate coins, fortune cookies, fruit drops, humbugs, jellybeans, luxury chocolates, popcorn, mints, sugared almonds and, of course, the original personalized gift giveaway – a stick of rock!

A stick of rock started life as a humble and cheap vacation souvenir. And yet, this self same promotional item is now used by multi-nationals the world over. The next time you visit a Trade Show take notice of the number of sweets, candy and lollies used as giveaways.

With the logo, product or company name through the centre and a striking sticker, a stick of rock is one of the more inexpensive promotional items and can be associated with a number of products. Furthermore, a stick of rock, often presented as bite-sized chunks in striking wrappers is an attractive idea.

A straightforward way of using mints as promotional products is to have a large container on a reception desk so that visitors can refresh their breath before meetings. Other popular ways of using mints are in small envelopes printed with a motif and sales message, mints in personalized visiting card containers, tins of boiled mints for the glove box, mints in a personalized click dispenser and, surely the most unusual packaging for a mint yet – a promotional pen mint dispenser!

Simple and effective they may be but there are other ways to use sweets, candy and lollies such as, for instance, the old chocolate money routine. Chocolate money, as part of a mailing package, suggests that the recipient can save lots of money by investing in a product or service. On the other hand, the mailer might indicate that the money be may be used as a discount at a forthcoming Exhibition or Trade Show.

Jellybeans have long been favorite sweet giveaways as promotional products particularly if molded into attractive product shapes of airplanes, autos, cell phones, cola bottles, hearts or teddy bears. Packed into an individual pyramid shaped carton – printed with an eye-catching message – they have a notable short-term impact.

Similarly, a fruit flavored piece of candy in an arresting personalized wrapper punches well above its weight when used at a product launch or other corporate event. One of the more creative ideas in recent years has been to present lollies, jellybeans, Neopolitan chocolates, truffles and other goodies in calico bags with an attractive drawstring. This has added impact with bags printed in full color on both sides. Another variation on the theme is to use cotton bags with a personalized ribbon, a Venetian bag with a swing tag or miniature shopping bag.

Recent additions to personalized products as sweet giveaways are large chocolate bars, chocolate shaped as a wall plaque complete with a molded product and strapline.

You cannot get more humdrum than the everyday products discussed in this article, nonetheless, mix these dull and boring products with a creative mind and the results can be astonishing and prove that lollies and candy as personalized products are sweet giveaways.

Intermediate Tips To Make More Profit With Product Creation

When it is time to launch new product the feeling is both exciting and creates butterflies in stomach. The product creation is long cycle that has been done with a lot of hard work and money. If all the efforts do not pay back then it’s a big loss. Here are mentioned some intermediate tips to make more profit with product creation.First thing for product creation is to think and plan. This is the major step that will decide the success and failure of your product to a large extent. Once the planning phase is over, then comes the implementation and production stage.The decision what to make and when to make is very important. The product that does not solve any purpose is a waste. Or it has nothing to offer new is no use. To shed out the competition and provide something new you should take the help of public feed back about the existing products and their shortcomings.Second step is to survey the market for ideas and demand, what is the product that can sustain demand by the time you are able to start the production. The new product should have something new to offer and should not suffer from limitations the other products are suffering from. This product created after all these efforts is far more likely to make more profit with product creation.Once the planning and thinking process are over, the next step for the production is also very important. The time frame in which the product rolls out from the assembly line is a major deciding factor. Also the cost involved with the production should be less than the existing products so that the market can go in for the new product because of low cost.